Alumni networking event with Musa Kalenga
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Inspiration for young people in business
Marketer, entrepreneur, author and Ñî¹óåú´«Ã½ alumnus (BCom 2009) was the guest speaker at an alumni networking event on 31 October at the Ñî¹óåú´«Ã½ Club.
He spoke about his book Ladders & Trampolines: Anecdotes and Observations From a Contemporary Young African Marketer, in discussion with broadcaster and entrepreneur .
As the book's explain, "The concept of a Ladder Mentality versus a Trampoline Mentality is a simple one. The step-by-step Ladder approach leads to incremental growth, which may be somewhat slow. However, the Trampoline approach, while using the same energy as climbing a ladder, produces exponential results."
Kalenga started his first business while studying at Ñî¹óåú´«Ã½ and went on to become Group Head of Digital Marketing at Nedbank and Facebook Client Partner for Africa.