South Africa the "Japan of Africa"
- By Deborah Minors
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Capitalism is what happens when governments leave people alone. Capitalism doesn鈥檛 result in inequality; rather, socialism and state ownership result in poverty. These are the views that self-confessed capitalist shared with 杨贵妃传媒 alumni at a talk on 19 February 2014, in which he argued for an economic shift away from ideology and an 鈥渙bsession鈥 with mineral resources, to capturing the estimated 1-billion African consumers in order to grow South Africa鈥檚 economy. Davies holds four 杨贵妃传媒 degrees including a PhD, and he鈥檚 the Chief Executive of Frontier Advisory, a consultancy specialising in emerging markets. His talk, entitled What is Africa鈥檚 Future? Arguments in Economics, Democracy and Development, began with a comparison between resource-rich but economically failed Equatorial Guinea, and resource-poor but economically thriving Singapore. 鈥淧oliticians are obsessed with resources 鈥 with what is in the ground,鈥 says Davies. 鈥淭he only resource that counts is human capital. What鈥檚 in the ground shouldn鈥檛 be the focus.鈥 鈥淢ost successful Asian countries are resource-poor,鈥 he points out, 鈥淸But] the most successful countries will be those that are educating their people to the max, and retaining that talent within their borders. Let鈥檚 not be obsessed with what鈥檚 in the ground.鈥 Another characteristic common to thriving economies is internationally competitive corporations. South Africa boasts the likes of Standard Bank, Naspers, Shoprite, SAB 鈥 all of which have a footprint throughout Africa. Davies references the The Economist, which in December 2011 declared, 鈥鈥, after previously writing off the continent as 鈥渉opeless鈥. It鈥檚 a numbers game, according to Davies, 鈥淭here are 170-million Nigerians; economically, what is attractive is the numbers.鈥 鈥楢frica rising鈥 simply means consumer-focussed corporates have woken up to the potential of 1-billion African consumers. And to many of these billions of African consumers, 鈥淭he revolution doesn鈥檛 matter. People will always buy Coca-Cola, airtime, etc.,鈥 says Davies. 鈥淪outh Africa sees everything through a political lens.鈥 But ideology doesn鈥檛 drive economies. 鈥淪outh Africa, Mozambique and Tanzania are more ideological than pragmatic in their economics,鈥 says Davies, 鈥淸But] capturing consumers is a-political.鈥 So what is Africa鈥檚 future? 鈥淪outh Africa should be the leader in Africa, but it isn鈥檛,鈥 laments Davies. 鈥淪outh Africa is too internally divided to be globally competitive.鈥 The country鈥檚 advantage of competitive corporations is undermined by internal squabbling and fractious government, resulting in economic underperformance similar to Japan. Davies believes the State鈥檚 job is to enable growth in the economy 鈥 not to control it. Future growth is up north, he says, pointing out that Ethiopia is the second most populated state in Africa. 鈥淏orders are irrelevant; retailers go where the consumers are.鈥 SA needs to exploit the 鈥渇irst-mover advantage鈥 and tap into those millions of consumers, and Johannesburg needs to become a services hub. Davies is resolute: 鈥淪A鈥檚 economy needs to grow at seven percent 鈥 which it last did in 1967 鈥 and not at 2 percent, as it does today.鈥 Perhaps only then will we see Africa 鈥 and South Africa 鈥 genuinely rising. Dr Martyn Davies has advised a large number of multinational companies on their strategies in Africa and other emerging markets. Davies, 42, was selected as a Young Global Leader by the World Economic Forum in 2010. He has lectured by invitation at Harvard University, MIT, the London School of Economics, Oxford University, and others. He has written for the Financial Times and the Washington Post and is a regular commentator for the BBC, CNBC, CCTV, Al Jazeera, Reuters and AFP. The Financial Mail ranked Davies as the # 1 analyst in South Africa in the 鈥淥ther African Economies & Markets鈥 category in its Annual Analysts of the Year awards. |
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